Red Dot Clothing
Look Book SS07
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Similarly to' The Actual site' Red Dot came along and asked if I wanted to be involved in designing their Look Book.
How could I refuse?
I couldn't,and didn't.
Together with Red Dot and copywriter Josh Jones we developed the concept that the Look Book should be designed in the style of a glossy gossip magazine. It should be an interview with the son and grandson of William Samuel DeBon - the ficticious character that the SS07 collection is based upon.
Creating an elaborate, and intrinsic story to accompany the photoshoot was a lot of fun as was designing it in this style.