'Our business is infested with idiots who try to impress by using pretentious jargon.' - David Ogilvy
The Cooperative
Bank & Friends of the Earth Climate Report ................................................................. I just designed a 16pp report for both the Co-Operative
Bank and Friends of the Earth on the Climate and how we can tackle the
challenge/change. The objective was making the whole report feel and look
very easy - easy to read, and easy to understand. The primary focus was
on the 'roadmap' designed to look like just that on the opening spread
the roadmap illustrates the path to combating climate change.