The Big Ask
A6 Flyer ................................................................. This 6pp A5 concertina
flyer was a promotional piece that was used to send out to campaigners,
supporters, local groups who are out on the street as well as at local
rallies. So the target audience was huge.
As with all of The Big Ask work I wanted to step away from doing something
that was obviously just about climate change.
I enlisted the help of copy writer Josh Jones. A master with words.
Moving away from the obvious we chose to use each of the panels on
the concertina flyer as a postcard. Each one was based on a comment
that could be construde as a sexual-inuendo, accompanied by a picture
which both leant itself to the inuendo but also the real meaning.
Which was revealed on the reverse of the flyer.
