'Our business is infested with idiots who try to impress by using pretentious jargon.' - David Ogilvy
Diesel-U-Music 2006
................................................................. “We want to be more brave
this year” they said.
“OK'” I said.
Brave and appealing to the whole world… no problem, but because
this year it is international 'nothing 'too London' was the order
of the day.
Rather than just purely graphical (as previous years), or photographic
I developed a more illustrative route to work across all the various
platforms - t-shirts, posters, adverts, invites and screen graphics.
The illustration pays homage to the various genres of music using
intense, vibrant colours, waveforms, headphones, microphones. All
plotted along a cropped landscape, which will be expanded across in
the awards show screen graphics and the Channel Four documentry title
graphics, set for production this summer.
