'Our business is infested with idiots who try to impress by using pretentious jargon.' - David Ogilvy
Richmix Powerpoint presentation
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Whilst the building was been built in London's East end the people
behind Richmix needed to continue to raise support and finance for
the project and decided they needed a presentation that illustrated
the building, its potential, its future and the possibilities.
Because it needed to be updated on a regular basis it needed to be
simple, and although I deteste Powerpoint, it was the simplest way
for me to deliver this huge presentation in the short space of time
I was given.
Doing away with the clumpsy transitions, fades, charts, and typography
layout that sends people to sleep I used the architects drawings,
animations, renders and overlayed colour (suggestive of the cultural
mix the place would have).
Like a book this presentation also had dividers where animations played
edited to music (by me) to break-up the presentation and make it much
more diverse and interesting.