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Red Dot Clothing
The Holding site
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The forthcoming Spring/Summer 200 collection is all (loosely) based on a fictional character, William Samuel DeBon. A old gent, a cad, a card, a complete bastard. Part of the old boy network', an ex-pat who'd travelled, drank, slept and generally screwed his way around the world both in socially and business realms. Perfect for the basis of developing a concept for the holding site.
I designed what appears to be a desktop cladded in leather, upon which rests a journal an envelope of polaroids, and other references to Mr DeBon.
The journal is a collection of his findings/stealings from his recent trips abroad, each page drawing signifcant inspiration for a new garment or print for the new SS07 collection.

view the holding site



 
 

Copywriter: Josh Jones
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