Snowball-a-Politician
Micro-site / viral game
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I was invited by unit9 to collaborate with them and Caketo design both a promotional micro-site and a viral game for Evian's 'Live Young' campaign.
Apart from the campaign the objectiveof the game (which was nicely timed with the general election) was to pelt politicians with snowballs inside the Houses of Parliament. You coudl choose which party you wished to be and the pelt all the opposing parties.
The supporting micro-site then tracked the scores and popularity using a very complicated system called the 'Snow-o-meter' - inspired by John Snow!