The fashion industry is constantly changing; twice a year to be precise. The Shop at Bluebird is an amazing, high-end fashion labyrinth of all things desirable.
What makes the store unique is not the informal, relaxed, friendly staff and atmosphere, or the amazing array of clothes, accessories or even the fact that everything you see in the store is for sale (chairs, lights, tables, even the till; probably). No, what makes TSAB so different is the layout.
Adapted and changed weekly to suit their mood, or the season, or just because!
So when I was tasked with the role of creating a new web site all of this fed in to the conceptual approach. Through my discussions with Paul Baptiste, operations manager, we concluded that the site needed to feel fresh, up-to-theminute,
and constantly changing; like the store itself.
I brought Nico Nuzzaci on board to help realise the new sites potential and together we have created a content managed site using the free blog engine Wordpress, marking a new era of how customising free platforms can help stretch the possibilities, and budget.

"Prior to Steve [Plan-B Studio] working with The Shop at Bluebird (TSAB) we had what we thought was a very static website; clean and simple but not very effective or refl ective of the changing moods of the store. The new site is much more fl exible and therefore representative of the store as it is today. It is informative, light-hearted and visually more appealing,
newspaper-style coverage our happenings daily weekly and monthly.”
“What we love is that the new site provides us is a platform with which we can really show our personality both as a store and as the passionate
individuals who work here.”
Paul Baptiste, Operations Manager for The Shop at Bluebird.