|
|
Upping Your Elvis
www.uppingyourelvis.com
Project: Logo/Stationery/Web site
Design & Art direction: Steve Price
Built by: Plan-B Studio
"Steve is the dogs bollocks!! I have used numerous designers and no one has come close to him in his ability to nail the brief and make the creative birthing process enjoyable.
He is pragmatic and yet creative, he knows what works and is not shy in telling me, professional yet bloody funny. I am looking forward to my next idea that needs his help!"
When Chris came to me he had already begun the of having his identity and web site for Upping Your Elvis (UYE) designed. He asked for my opinion. I was approached to get my opinion. I told him what I thought and based on that advise, he binned what he had, tripled his spend and hired me.
Chris is in the business of motivated people, and sometimes large numbers of people for sustained periods of time. He's a character and brilliantly open to ideas and input.
His identity, for me, needed to echo this personality, whilst also playing more on the phonetic emphasis of each word. So 'Upping' became the tallest and loudest. 'Your' the same but slightly smaller, and 'Elvis' bold, and punchy. I introduced an endless banner than seemingly and steadily moves upwards to the right. Growth, and hope. Or just a great orange banner that, with the black (or white) background, creates a great big slice across the screen, page, powerpoint, business card.
The web site needed no complex functionality. I recommended that since this new venture is all about Chris, so rather than use lots of words, we should use him, literally. Recorded on his own HD Flip camera in various places around his house we posted a video for each section. This helps Chris deliver his message personally, whilst cross-fertilising other platforms with his content.
This fed in to his email communications, his business cards and soon his blog and twitter page.
.
|
