Poker Trillion
Online Poker company
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Poker Trillion had already had a website designed for them, but not to their liking. When I was invited to come in and 'help' I agreed with one request - that I redesign their brand as well as the entire site.
The want to target their brand/product at the more decerning, more sophisticated poker player.
Without being too obvious I wanted something very bold,but not too masculine. Something that had a touch of detail, without screaming 'CARDS!', 'POKER' or 'GAMBLING'. Almost every online poker games branding and livery is green - how very 'new' that idea is.
This ident,and the branding that is rollong out across the on/offline launch campaign is about being strong, bold but with taste and subtly.