Critical Sales
Identity development
..................................................................
Critical Sales deals with the corporate, management sales sector. Its core business is to help train and redevelop internal business strategies in order to increase the profit margins, including PwC and KPMG.
The identity needed to emphasise the idea of growth, network and above all Critical Sales on top.
The hexagonal stack was created to be a direct example of this analogy. With other versions of the logo created to be used in various formats. This enabled flexibility in its usage.
The summit upon the hexagonal structure is a C and S; using the hexagonas a base shape to look like a box,and red to be stand-alone and more vibrant.